Services
Four services. One operating model.
Start with the diagnostic, or go straight to the constraint you already know.
01
Go-to-market diagnostic
Find where growth is actually constrained, in three weeks.
Constraint memo · 90-day plan
02
Segments and positioning
Choose who to sell to, and what to say so they choose you.
Segment scorecard · Message house
03
Pricing and packaging
Price and package the way your buyers approve spend.
Value metric · Discount bands
04
Pipeline programs
Build pipeline you can forecast, test every step, then scale.
Test log · Scaling rules
In every engagement
Messaging. Written from win-loss evidence.
Conversion. Fix the worst step first.
Testing. Every change has a decision date.
Scaling. Budget follows the marginal numbers.
Industries
Same method, different buyers.
Who signs, what they fear and what evidence moves them changes by market. The method does not.
Software and SaaS
Move from founder‑led sales to a motion that repeats.
VP Sales · RevOps
Fintech
Sell to buyers who manage risk for a living.
CFO · CRO · Risk
Financial services
Grow a trusted brand without diluting it.
Line of business · Compliance
Example engagement
−34%
Time to signed contract for a lending platform selling to regional banks.
Illustrative
Approach
Diagnose, design, deploy, compound.
Four phases on a weekly rhythm, one scorecard, and a decision at the end of each phase.
Diagnose
What to fix first, and what to stop funding.
Weeks 1–3
Design
Which bets to fund, with targets and owners.
Weeks 4–8
Deploy
Scale, fix or stop on every program, every month.
Weeks 9–20
Compound
Where the next dollar should go.
Ongoing
From the notes
Positioning and messaging
Conversion and testing
Scaling and forecasting
Results
About
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Company
Insights
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